All suspensions apply to the account holder.If Amazon suspends or revokes your video privileges due to a violation of this Content Policy, you will not be eligible to upload videos until further notice from Amazon, and your videos will be removed.Keep the following in mind when creating and uploading videos. General Amazon video policies to abide by Remember, anyone who has an Amazon (customer) account can upload videos. Have a friend or family member with a different Amazon (customer) account do this. Important note: you can’t do this with your own buyer account. Add relevant keywords to the title and body wherever possible. Take this opportunity to add some SEO juice too.
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Fill out the form, and there you go!Īmazon treats this as a playlist, so feel free to upload multiple videos with different content to cover as many bases as you can. Scroll down to the videos section (beneath the BSR field) and upload your video. You CAN use the “Amazon Video Shorts” section of a product listing to add videos. To be clear, you won’t be able to add the type of product video that appears at the top of the listing, where the photos are displayed.
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Regardless, product videos are one of the ways we can offer a deeper level of product interactivity to customers. In fact, the ability to interact with a product (or try it on, in the case of apparel), is a primary reason shoppers cite for opting for in-store shopping over online shopping. “People’s attention spans are really short, and they’re still shrinking.” – Rob Burns on Episode 115 of SSPĪ few reasons: it boosts your metrics, it helps customers shop, and it communicates your product to an audience with REALLY short attention spans.Īs advanced as online shopping has become, nothing truly makes up for the experience of interacting with a product in person – touching the product, holding it, testing its features, and so on. Why should I use a product video in my Amazon listing?
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We also cover some best practices for content style, product video content types, and how to abide by Amazon’s video content policies. Beyond the basics of listing copywriting and product photography, however, there are also Amazon product videos.Ĭonsider this your primer on Amazon videos, why you should use them, and how to approach them.įor those who aren’t brand registered, we’ve got a little technique you can use to upload product videos even without Brand Registry – it’s a commonly-asked question. There’s a surprising amount of creative work involved, too.
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